New PDF release: Civilizational changes and the competitiveness of modern

By Marzena Grzesiak,Anita Richert-Kazmierska,Max Hogeforster

because the mid-twentieth century, the surroundings within which we function is in truth defined as turbulent, i.e. characterized via an remarkable volume, price, depth and complexity of alterations. In the sort of risky atmosphere the survival of an firm, and the extra so its improvement and upkeep of excessive aggressive place, appear to be super tricky. at the one hand, adjustments can create possibilities and supply the organisations with percentages for the improvement, at the different limit or perhaps block the potential of their functioning available in the market. within the monograph an try was once made at classifying the civilization adjustments the trendy marketers need to face within the struggle for preserving excessive competitiveness in their organizations. solid practices are awarded, for instance the industrial activation of seniors for corporations. This e-book is a systematic book for the aim of its drafting, a evaluate of newest clinical literature on company competitiveness and innovation and the path and speed of socio-economic alterations, with a selected specialise in demographic adjustments, used to be conducted.

This booklet was once built as a part of the flagship undertaking of the ecu technique for the Baltic Sea area “Innovative SMEs by means of Gender and Age (QUICK-IGA)”.

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Civilizational changes and the competitiveness of modern enter-prises by Marzena Grzesiak,Anita Richert-Kazmierska,Max Hogeforster

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