New PDF release: Commoditization and the Strategic Response

By Andrew Holmes

Organizations and those that paintings inside of them are less than assault from the more and more pervasive affects of commoditization. With little to tell apart one company's services from one other or one person's talents and features from the subsequent, companies and staff alike are discovering themselves trapped within the me-too hell of commoditization. for plenty of this suggests the survival of the most cost effective, as rate turns into the critical foundation for selection making. For others it calls for them to imagine creatively to prevent the seize of commoditization, although this can basically offer a brief respite.

In this groundbreaking ebook, Andrew Holmes units out why commoditization represents this sort of transparent and current chance to each company and all white-collar staff. beginning with the character of the commodities we're accustomed to corresponding to coal and cotton, Holmes strikes directly to describe how commoditization is affecting whole industries and is more and more touching the paintings of the pro sessions. The facts is either attention-grabbing and compelling and it's transparent that the affects of commoditization are some distance reaching.

The writer additionally outlines the effect of commoditization on an organization's method in the direction of model, provide chain, price chain, innovation, pricing and pageant. He explores the results for abilities, attitudes and behaviours within the office earlier than describing a sequence of innovations for warding off the chance and exploiting the possibilities provided through a brand new commoditized international, corresponding to outsourcing, innovation, offshoring, mergers and acquisitions, divestments and primary mover advantage.

Holmes deals businesses and white-collar employees a variety of strategic responses which might be used to strive against its worst affects. And as commoditization keeps to make inroads into the company and dealing worlds, this e-book could be a useful spouse to addressing the demanding situations which it presents.

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Commoditization and the Strategic Response by Andrew Holmes


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